Jetblue Managing Growth - 1239 Words

JetBlue Managing Growth JetBlue Case JetBlue’s main strategy is to be a low cost carrier (LCC) and use differentiation as a competitive advantage. The main problem that concerns this case is that JetBlue has the need for slower capacity growth but the exact size of the cuts from each of the airlines’ two aircrafts was far from obvious. The contents of this case analysis will show how they managed to get to this point through the use of business strategy tools. Also I will give some recommendations on how to resolve the issue at hand. First, let’s take a look at the SWOT analysis (strengths, weaknesses, opportunities, threats). This strategic planning method should give us an overall understanding of all the aspects of JetBlue†¦show more content†¦Threat of Substitutes: High - Lots of different airlines to choose from - Trains, buses, boats, cars can be used instead of short flights. Bargaining Power of Suppliers: High - Airbus has a lot of power because they supply to many other airlines - Embraer has less bargaining power because JetBlue is the only airline to purchase the E190 Threat of New Entrants: Low - Cost is high - Hard to compete against the large airlines not only for customers but space at the airports for their airplanes. Rivalry: High - Especially high with Southwest - Always in competition to retain the best employees and not lose them to other airlines - Always looking for that edge to attract and retain customers Let us now take a look at the Value Chain Model for JetBlue to see how they create value for the customer. Value Chain Activity How it creates value for the customer Inbound Logistics E- boooking creates better seat sale management Operations Two aircrafts gives customers the choice to fly short distances Outbound Logistics A320 has a quick turnaround and spends more time in the air as compared to the E190 Marketing and Sales Distribution Channel: e-ticketing. Effective low cost pricing Service Bill of Rights Considering all the analysis above I would recommend that JetBlue should cut the more of the E190s than the A320’s. With the cost of fuel steadily on the rise, the more fuel efficient A320 makes more senseShow MoreRelatedJetblue Airways : Managing Growth3213 Words   |  13 Pages JetBlue Airways: Managing growth Situation Identification: †¢ The growth rate of JetBlue should be slowed down under the circumstance of insufficient cash flow and increasing fuel price. †¢ Decisions needed for whether to keep dual fleets A320 and E190 or not. †¢ Enhanced information system needed for JetBlue in case of future â€Å"Valentines’ Crisis†. †¢ Customers’ bill of rights should be introduced and developed in depth. Summary: Jet-blue Airways is American low cost airline head quartered nearRead MoreJetblue Airways: Managing Growth Essay2204 Words   |  9 PagesJet Blue Airways; Managing Growth 1. Jet Blue ´s Business- level strategy; value and cost drivers Jet Blue uses to create and maintain ist competitive position Founded by the discount airline veteran David Neeleman in 2000, JetBlue Airways has quickly become one of the largest discount airlines in the United States. Starting primarily by serving the East Coast, the airline has since expanded throughout the country and entered the international market. The reasons for its early success areRead MoreJetblue Airways: Starting from Scratch - Case Analysis Essay1125 Words   |  5 PagesExecutive Summary JetBlue Airways, the latest entrant in the airlines industry has gone through the initial stages (entrepreneurial and collectivity) of the organizational life cycle rapidly under the successful leadership of David Neelman. JetBlue Airways is currently in the formalization stage of the life cycle where in it needs to create procedures and control systems to effectively manage its growth. Also as it proceeds to grow further to reach the elaboration stage, JetBlue needs to continueRead MoreJetblue Airways: Starting From Scratch - Case Analysis Essay1121 Words   |  5 PagesExecutive Summary JetBlue Airways, the latest entrant in the airlines industry has gone through the initial stages (entrepreneurial and collectivity) of the organizational life cycle rapidly under the successful leadership of David Neelman. JetBlue Airways is currently in the formalization stage of the life cycle where in it needs to create procedures and control systems to effectively manage its growth. Also as it proceeds to grow further to reach the elaboration stage, JetBlue needs to continueRead MoreJet Blue Hits Turbulence964 Words   |  4 Pagesto communicate with JetBlue and acquire updated flight information such as cancellations and delays. The ESS system provides senior management a way to address strategic issues and planning based on results provided by the systems. 2. What is JetBlue’s business model? How do its information systems support this business model? JetBlue’s business model was based on providing luxury and excellent customer service at the lowest price in comparison to other airlines. Jetblue was able to provideRead MoreJetblue Essay1552 Words   |  7 Pages2) What different approaches can be used to value JetBlue’s shares? 3) At what price would you recommend that JetBlue offer their shares? Potential Questions to be addressed in report submission * What is an Initial Public Offering and why is it such a big deal? * Is going public, particularly at the time they did, a good idea for JetBlue? * What do you believe JetBlue stock is really worth? * Does the financial forecast in case Exhibit 13 seem reasonable? * What areRead MoreJetblue Case Study Essay970 Words   |  4 Pages1. Describe the â€Å"JetBlue Experience.† How is it related to the company’s overall business strategy? With the JetBlue Airways experience, passengers enjoyed free amenities such as watching live satellite TV, listening to XM satellite radio, brand name snacks, coffee and drink. Passengers can also experience paperless ticketing, assigned seating with more legroom. These experiences have helped to streamline JetBlue’s business strategy as being the best customer service in the airline industry. Read MoreJetBlue Airways IPO Essay1141 Words   |  5 PagesJetBlue Airways IPO In April 2000, JetBlue first started in New York City’s John F. Kennedy Airport. Even after the 2001 terrorist attacks, company remained profitable and was growing aggressively. To support their growth and offset portfolio losses by their venture capital investors, management was ready to raise additionalRead MoreJetBlue Essay1709 Words   |  7 Pagesyou would create an airline if you were building it from scratch. That is what Dave Neeleman set off to create with the inception of JetBlue in 1999. JetBlue is a bright, young startup airline. Why has JetBlue succeeded where most have failed? Is Daves strategy as simple as bringing humanity back to air travel? The billion dollar question is: can JetBlue really stand out in an industry known for its negligible if not absent profitability (over the life of the industry), an industry fretRead MoreQuestions1478 Words   |  6 Pagessegment? If so, is its advantage sustainable? Discuss the sources of competitive advantage and use the VRIO framework to evaluate True Religion and its major competitors. JetBlue Airways: Managing Growth The JetBlue case gives students the opportunity to apply concepts in cost leadership. At the time of the case, JetBlue has enjoyed a meteoric rise to success in the airline industry by coupling a low-cost strategy while giving customers the sense that they are actually providing better features

Sociological Perspectives Paper - 834 Words

SOC/100 January 3, 2012 Sociological Perspectives Paper Introduction to video and clarification of the applied theoretical perspective. The video of School girl attacks identifies an attack on school girls in Kandahar, Afghanistan. Zahira, who is a 13-year-old, is interviewed by NBC told her story about the attack. Zahira, who always showed excitement about attending school, lost her joy after the attack on her and five other girls. The attack took place during the girls walk from school. Men on motorcycles drove by tossed acid in the girls faces. The Taliban’s are known to be the rivals to Afghanistan’s. â€Å"The Taliban’s felt girls were unholy if they attend school† (NBC News, 2011). At the time of the attack Zahira†¦show more content†¦Dysfunctions, not part of a society that contributes to its stability all the time. This is an element or process of a society that may disrupt the social system or reduces stability. There have been hundreds of school-related attacks in Afghanistan over the past year alone but nothing like this, (NBC News, 2011). This has caused a disruption in their society. This disruption created the need for the military presence for security. How a person evaluates a dysfunction depends on your point of view. Like the guards in prison have come to view the gangs as part of the functional part of their jobs, (G. Scott 2001). The danger the Taliban possess and the attacks on the girls created the same dys functional view as the guards and a need for security from the Military. The military presence is based on the danger that exist, without the attacks from the enemy there would not be a need for the military, no jobs for the soldiers, and the training the soldier provided for Afghan police would not exist. Specific examples from the video from the viewpoint of the designated theoretical approach. Functionalist’s theoretical approach emphasizes the contribution it makes to social stability in Afghanistan. According to NBC News, â€Å"Zahira always looked forward attending school until one morning last month walking to the school in Kandahar with her older cousin, Chauncy. Just outside the schoolShow MoreRelatedSociological Perspective Paper1721 Words   |  7 PagesSociological Perspective Paper Jeremiah Jarman SOC/100 6 August 2010 Dr. Anne McDaniel The World has produced a great deal of thinkers. Socialologists have a keen understanding and insight into human nature and the world around them. They have developed many theories on the human thoughts and actions. Herbert Blumer was a profound sociologist who had a deep impact on social theoryRead MoreEssay on The Sociological Imagination1389 Words   |  6 PagesMy personal condensed definition of â€Å"the sociological imagination† is that it is the idea one should be aware of the societal structures around themselves, and how those structures can influence a person and vice-versa. In addition, I think that having a â€Å"sociological imagination† also involves a deep appreciation for the importance of society and culture. Consequently, for a person that has completed a basic introduction to sociology college course and actually paid attention, I would hope thatRead MoreTechnology : Does Technology Help Or Hinder The Student?966 Words   |  4 Pa gesThroughout this course, a new perspective has provided us with the opportunity to take a look at many of the different ways in which the digital world has become one of the most dominant viewpoints of today’s generation, and how technology has taken over and welcomed itself into many aspects of our lives. This course paper will take a look at one topic of interest in particular, which in hopes will shed some light on a heavily discussed topic in the education world: does technology help or hinderRead MoreIntegration Of Instructional Technology Into Public Education1540 Words   |  7 Pagesform of reliance for teachers. This article also takes a look at the economic perspective of incorporating digital technology more frequently into the classroom. As well, this article takes a very sociological perspective and examines the way in which this upcoming digitalization of the classroom, which will provide a strong relationship to many of the course materials which will also w ill be included within this paper. This article also provides a new argument/ point of view that examines the technologyRead MoreSociological Perspective Essay978 Words   |  4 PagesThe purpose of this paper is to construct an essay and define the sociological perspective. To be able to explain how my knowledge of the Sociological Perspective has helped me to understand the social world on both a macro and micro level. This essay will include the definition, discussion and application of specific sociological terms, concepts and theories. The study of sociology brings people to view topics in a unique way than others. The way we see the world, human behavior, as well as itsRead MoreThe Sociological Imagination Essay1065 Words   |  5 PagesPaper Grade: 75 / C The Sociological Imagination The sociological imagination is an idea or a way of thinking that interlocks an individual in a society with the society as a whole. Most people refer to sociology as the study of how people or individuals interact with each other. In order to fully understand sociology and the concept of the sociological imagination as proposed by C. Wright Mills, one has to be able to envision the individual and the society working together to better understandRead MoreSociology Paper The Other Wes Moore 1356 Words   |  6 PagesOther Wes Moore is about two guys with the same name but end up going down totally different paths in life, hence the quote. In this paper it will discuss the novel, The Other Wes Moore, describe their social location, and describe the sociological perspectives used in sociology and analyze excerpts from the book using each of the three sociological perspectives. Social location is the combination of social factors which locate someone in society (Henslin,2013, pg. 4). Social location includes:Read MoreSociological Concepts848 Words   |  4 PagesIntroduction Sociology has many sociological concepts that cover various topics. Sociology can be defined as the study of social interactions and society. This paper will examine sociological concepts and examples of how they apply in everyday life. Many people experience social problems on a personal level. For instance, this could be poverty, unemployment, poor health, alcohol abuse, family problems or committing crimes. When people hear about these individuals most of the time, they tend to thinkRead MoreSoc the Rise of Nurse Practitioners667 Words   |  3 Pagesnurse practitioners Using a sociological perspective, write a paper which explains what health sociology can contribute to an understanding of your selected issue. The paper must use the following headings: Issue Description Provide a minimum 200-word detailed description of the health issue you have chosen. Theoretical Perspective Provide a minimum 500-word sociological analysis of the issue you have chosen. Use your textbook as well as other sociological sources (e.g., textbooks, journalRead MoreThe Idea Of â€Å"Family† Holds Various Meanings For Everyone1534 Words   |  7 Pagesnuclear families. To better comprehend the structure, functionality, and ideas of family in counterhegemonic families, I interviewed a single-parent family. In this paper, I will analyze the familial history of Michelle, additionally connecting her responses to the functionalist, feminist, and interactionist sociological perspectives. Michelle Sylvia is a hard-working woman with hardiness. Born and raised in Lynn Massachusetts, in a low-socioeconomic neighborhood filled with crime, Michelle spent

The Good Earth Essay Essay Research Paper free essay sample

The Good Earth Essay Essay, Research Paper Good Earth Essay The Good Earth is a book about a Chinese adult male named Wang Lung and his relationship with the Earth. We will write a custom essay sample on The Good Earth Essay Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Wang Lungs position of the Earth contrasts with most people # 8217 ; s position of the Earth today. He lived in simpleness and so when he became rich, his greatest comfort came from that that was still simple. Today many people are # 8220 ; rich # 8221 ; and are populating lives where they are merely comforted by the really complicated things. In Wang Lungs life, Nelumbo nucifera was really like this. To Wang Lung, the Earth is life. It gives him and his household what they need to populate. When he grows really old and is rich, he moves out of his large house and returns to his little earthen house where he used to populate. He is comforted when he is back in the house where his kids were born and where his household had lived so long in peace and harmoniousness with the Earth. Most of all, he is comforted when he is back with his Earth, off from the pandemonium of being rich and back for a short piece to a life of artlessness and simpleness. Before she died, O-lan, his married woman, seldom asked for anything but the necessary of him. She was a merely individual, one time she found many beautiful gems and desired to maintain merely two pearls. Wang Lung did non appreciate her for herself until she was dead, merely for what she could make for him and give him. The Earth provides Wang Lung with nutrient, shelter, and life and in return he nourishes it with manure and bean curd. In contrast to Wang Lung, many people today take advantage of what the Earth can give. In big metropoliss like New York, a individual may hold no contact whatsoever with the Earth for yearss. Wang Lung respected the Earth and acknowledged it as his life beginning. Many people today do non esteem the Earth and make non recognize how much it provides them. Wang Lung knew about drouts and did non waste H2O, but about everyone in the modern universe wastes H2O as if there was no terminal now. Wide area network g Lung was in sense corrupted by his wealth ; it made him believe merely of what mattered to him and non what mattered to others in his life. Many people today are less corrupted by their wealth, possibly because they were raised with it. Neither Wang Lung nor many people in today’s society appreciate who and what that have made them who they are and given them what they have. Wang Lung ever had an grasp for the Earth, but he did non appreciate his married woman, O-lan, until his intervention of her had pushed her so faraway that there was no manner for him to draw her dorsum. She gave him something that mattered to him. She gave him boies, three healthy boies who he cared for and appreciated, but he neer one time idea of her when she came out to work once more after giving birth a kid. Many people today, particularly in the United States, respect their partner and recognize that you can either take duty for the good and the bad or for nil, but non merely for the good. The uni verse at Wang Lung’s clip was complicated, but he knew merely of himself and the land until he had money and his eyes were opened to the whole universe around him. He was sheltered by his ignorance, as some people are today from the jobs of the universe. Some of the people today know about the world’s jobs but do nil because they think these jobs do non impact them and they have neer witnessed them. Peoples today have fundamentally no regard for the Earth and its natural resources, but have regard for all people ( we should trust ) . Wang Lung had regard for the Earth, but merely respected the few people that society said he must. Neither manner is right or incorrect, for neither is perfect. In both ways, something that deserves respect gets none. The universe will be complicated no affair what happens, a individual may be sheltered from the complication, but it will still be at that place. *In stating modern people and people today, chiefly people from industrialised states are being referred to.

The ideology of Marxism, established by German phi Essays - Thought

The ideology of Marxism, established by German philosopher Karl Marx, is a collectively known set of assumptions of a political ideology, which focuses especially on analysis of materialist interpretation of historical development, or on class struggle within the society. The primarily approach of Marxism, nonetheless, was the critique of capitalism. The strength of his inquiry lies in belief of inevitable shift from capitalism and he aims to advocate the new form of ideology and economy, the socialism. The title of this essay is provocative as in today ' s world, there exist many proponents who claim, the core of Marx conception of ideology is still relevant in the 21st globalised world. However, Marxism is relevant to the extent to which is it important to examine every political and economic conception, moreover if we are able to perceive its outcomes after the concepts has been practically applied. This paper is intended to assess key ideas of Marxism with observations of pos itives and negatives it brought and the reasons why the concepts failed. The word " communism " is generally linked with " Marxism " . Since Marx along with Friedrich Engels published the cutting-edge thesis, The Communist Manifesto in the middle of the 19th century, it conceived the new dimension for both politics and economics. Before turning to the principles of the Manifesto, it is useful to present the brief historical background of the era, and understand why it affected the ideology. Predominantly the Industrial Revolution (IR) and the Great Revolution in France (FR) transformed the society as follows; creation of conditions for capitalism by destroying feudalism. Period between 1820 -1840 marks the beginning of the IR, which altered the whole meantime society. Essential for this period was the great amount of inventions, mostly shift from the hand production to machines which consequently had not so positive impact upon workers, who were uprooted from their traditional environments and condemned to work on lower wages, which therefore causes class struggle. Manifesto deals with Bourgeois and Proletarians, where he is asserting that bourgeois is constantly trying to maximize its profit by exploiting proletarians and their manual labour. Marx and Engels claim " The history of all hitherto existing societies is the history of class struggle " . At this point it is almost certain, why IR influenced Marx as much as he came up with idea of socialism and yet, of communism. Secondarily, the (FR) in France from 1789 to 1799 was another radical and political event in the worldwide history. Marx and Engels based their analysis of the FR, as a series of class struggle. Both concluded, that in society of material inequality it is impossible to reach an actual freedom, considering the slogans of IR " Liberty, Equality and Fraternality " , if the society is divided into exploiters and exploited, meaning Bourgeoisie and Proletari at. This observation was vital to Marx ' s concept. The next section draws attention on the central feature of Marxist approach, the historical materialism. The " Materialist Conception of history " was to the Critique of Political Economy; the fundamental argument here, is that economics is the motor for the history as a whole; in other words, Marxists argue that the procedure of historical changes is in analyse, all are the development in economy. Additionally, unlike Hegel ' s interpretation of dialectics (thesis - antithesis - synthesis), where he holds on mental world, or mind and ideas, Marx in turn deviates solely onto physical or material world. Marx was opposed to idealism; he identifies the ideas as major cause of materialistic changes. " In 1844 he teamed up with Engels to work on a critique of the idealism of the Young Hegelians, and out of this came their first attempt to outline the methods of historical materialism, in a work called The German Ideology. " Moreover, as he was opposed against idealism so he was against religion. He rejects it entirely as in his view religion is giving to working class hope for " paradise " by the ruling class. The key theme Marx insists on is substantial conflict between means of production and relations of production both form the economic base of a society. Hence, considering